Case 03 — Personal Finance

Pulso

Money that answers before you ask.

Product Designer · Personal finance app for the Brazilian market

Role

Product Design · UX Research

Scope

IA & navigation · Debit capture · Card management

Year

2024

Context

Pulso is a card-first personal finance app for the Brazilian market — kept in Portuguese as a product artifact.

It is built around one observation from user interviews: people open banking apps to answer a question, not to browse. The redesign makes three answers immediate — how much is on each card, what created that amount, and how to record a new expense.

Problem

The reference apps scattered cards, transactions, and expense capture across separate navigation branches.

A simple reconciliation felt like bookkeeping — users had to remember which card they were checking while moving between screens, and receipts lost their connection to the original debit.

Process

  1. 01
    Made the selected card the organising principleBrought the card carousel to the home screen, so everything hangs off the card in focus.
  2. 02
    Tied the debit list to the card gestureCards move left-right and the debits follow the same direction, keeping ownership visible.
  3. 03
    Built an amount-first capture flowThe central action opens capture for card, category, and receipt; Pulso timestamps automatically, and merchant and date stay editable.
  4. 04
    Added a smart summarySeparates spending patterns from open invoices, surfaces anomalies and due-date risk, and prepares a monthly report.

Proposal

Every amount, debit, and receipt stays in the right context

  • Card carousel home
  • Gesture-linked debits
  • Amount-first capture
  • Debit detail
  • Smart summary
  • Live below ↓

● Live prototype — this is not an image

Swipe cards, add a debit, explore the smart summary.

9:41● ● ●

Boa tarde, Lucas

Seus cartões

LL
Arraste

Neste cartão

Débitos recentes

3 itens

Result

  1. 01
    Card amount and its debits move together in one gesture-driven home context
  2. 02
    Fast capture asks only for essential data and timestamps every debit automatically
  3. 03
    Smart reporting reveals category patterns, unusual debits, invoice risk, and missing documentation

Next case

Aura

Fast answers, with the source one click away