Case 03 — Personal Finance
Pulso
Money that answers before you ask.
Product Designer · Personal finance app for the Brazilian market
Role
Product Design · UX Research
Scope
IA & navigation · Debit capture · Card management
Year
2024
Context
Pulso is a card-first personal finance app for the Brazilian market — kept in Portuguese as a product artifact.
It is built around one observation from user interviews: people open banking apps to answer a question, not to browse. The redesign makes three answers immediate — how much is on each card, what created that amount, and how to record a new expense.
Problem
The reference apps scattered cards, transactions, and expense capture across separate navigation branches.
A simple reconciliation felt like bookkeeping — users had to remember which card they were checking while moving between screens, and receipts lost their connection to the original debit.
Process
- 01Made the selected card the organising principleBrought the card carousel to the home screen, so everything hangs off the card in focus.
- 02Tied the debit list to the card gestureCards move left-right and the debits follow the same direction, keeping ownership visible.
- 03Built an amount-first capture flowThe central action opens capture for card, category, and receipt; Pulso timestamps automatically, and merchant and date stay editable.
- 04Added a smart summarySeparates spending patterns from open invoices, surfaces anomalies and due-date risk, and prepares a monthly report.
Proposal
Every amount, debit, and receipt stays in the right context
- Card carousel home
- Gesture-linked debits
- Amount-first capture
- Debit detail
- Smart summary
- Live below ↓
● Live prototype — this is not an image
Swipe cards, add a debit, explore the smart summary.
Result
- 01Card amount and its debits move together in one gesture-driven home context
- 02Fast capture asks only for essential data and timestamps every debit automatically
- 03Smart reporting reveals category patterns, unusual debits, invoice risk, and missing documentation
Next case
Aura
Fast answers, with the source one click away