Senior Product Designer / Design Engineer · Working worldwide · GMT−3

LucasLoyola

From the Brazilian Amazon to the world — 15+ years designing B2B SaaS and AI products that make complex workflows feel obvious, from research to build-ready systems.

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Selected work

Three case studies rebuilt as working product experiences. Click through the flows, decisions, and systems behind the work.

( 01 ) — AI Reporting Assistant

Product Designer · A B2B SaaS AI reporting assistant, tested with enterprise customers

Aura

An AI reporting assistant for multi-location brands. Ask a question, get a clear answer with the exact filters it used — then open the fully-filtered report to verify every number.

Explore case→

AURA_01 · 2025

Live prototype — click around

Hi there! 👋

How can I help you? Here are a couple things I can do.

Reports

( 02 ) — AI Local Search Optimization

Product Designer · 0→1 AI product for multi-location search optimization

Sinal

An anonymized case study based on Genius Search: an AI-powered workflow that turns local search opportunities into reviewable profile updates for enterprise brands.

Explore case→

SINAL_02 · 2025

Live prototype — click around

app.sinal.ai/search

Search optimization

Recommendations

Needs review

6

Current view

6

Approved locations

0

RecommendationPotential impactAffectedStatusActions

Add curbside pickup to store profiles

Search demand is rising in nearby markets, but the service is missing from affected profiles.

High

Improves match for pickup intent across high-volume branded searches.

128locations
Needs review

Align holiday hours for Memorial Day

Public listings show mixed holiday schedules across locations in the same operating group.

High

Reduces closed-store visits and prevents inconsistent holiday search results.

84locations
Needs review

Use a more specific primary category

Competitor profiles ranking above these locations use a category closer to the searched service.

Medium

May improve relevance for non-branded category searches.

37locations
Needs review

Confirm accessibility attributes

Location pages mention accessible entrances, but public profile attributes are incomplete.

Medium

Makes key visit-planning information visible before customers arrive.

61locations
Needs review

Add same-day appointment availability

Landing pages advertise same-day appointments, but the matching profile service is absent.

Low

Adds clarity for urgent searches, with lower volume than pickup-related terms.

42locations
Needs review

Fix Sunday hours mismatch

Website hours and public profile hours disagree for locations in the southeast region.

Medium

Prevents avoidable no-visits when customers search during weekend hours.

19locations
Needs review

( 03 ) — Personal Finance

Product Designer · Personal finance app for the Brazilian market

Pulso

A card-first personal finance app where every amount, debit, and receipt stays in the right context.

Explore case→

PULSO_03 · 2024

Live prototype — click around

9:41● ● ●

Boa tarde, Lucas

Seus cartões

LL
Arraste

Neste cartão

Débitos recentes

3 itens

My process

Five moves. From ambiguity to shipped product.

Understand

Context first — users, data, business goals. No pixels before clarity.

Structure

Messy problem space in, clear architecture and flows out.

Design

Clean, purposeful UI with motion and rhythm — built on a system, not one-off screens.

Validate

Prototypes in front of real users, early. Measure, refine, repeat.

Deliver

Build-ready specs and React prototypes — or I build it with engineering.

About

From the Brazilian Amazon to the world — designing complex products that feel obvious.

I started in Porto Velho, in the Brazilian Amazon — where a transparency platform I designed and built helped take Rondônia to #1 in Brazil's National Public Transparency Ranking.

Since then, I've worked with international SaaS teams across TapClicks, OpenText, CENTRL, BairesDev, and SOCi — designing across product strategy, UX research, interface design, design systems, and front-end implementation.

I work close to the product: talking to users, mapping complex workflows, designing systems, and partnering with engineering to move ideas from ambiguity to shipped software.

Recently, my focus has been AI product design — conversational reporting, LLM interfaces, AI visibility, dashboards, data-heavy workflows, and the trust patterns that make machine output useful, auditable, and easy to understand.

Capabilities

DiscoveryUser research, stakeholder interviews, usability testing, product discovery
ProductB2B SaaS, dashboards, information architecture, user flows, design systems, data-heavy UX
AI & DataLLM interfaces, conversational UX, AI reporting, trust, sources, and auditability
DeliveryDesign engineering, prototypes, build-ready specs, HTML/CSS/React

History

SOCi, Inc.

Product Designer — AI B2B SaaS

Remote · San Diego, CA · 2022–26

BairesDev

Senior UX Designer

Remote · US · 2021–22

CENTRL

Product Designer / UX Designer

Remote · Mountain View, CA · 2020–22

OpenText

UX Designer / Design Engineer — Magellan AI

Remote · San Francisco, CA · 2018–20

TapClicks

Product Designer / Web Designer

Remote · San Francisco, CA · 2016–19

Government of Rondônia

Product Designer & Developer

Porto Velho, BR · 2015–17

Week — Agência Digital

Web Designer

Goiânia, BR · 2011–12

Skills

Product Design & UX

End-to-end designUX researchUsability testingInformation architectureUser flowsInteraction designPrototypingDesign systemsDeveloper handoff

B2B & AI Specialization

B2B SaaS UXAI product designConversational UXLLM interface designDashboard designData visualizationReporting UXTrust & auditabilityConversion optimization

Tools & Technologies

FigmaFigJamMiroCursorClaude CodeOpenAI CodexChatGPTHTML/CSSJavaScriptReactPHP/LaravelGitHub

Thoughts

Notes on AI product design, B2B SaaS, design engineering, and shipping across time zones.